How do producers imagine consumers? Connecting farm and fork through a cultural repertoire of consumer sovereignty

نویسندگان

چکیده

The phenomena of meat production and consumption are related but often studied separately, funnelled into silos agro-food consumer-focussed research. This article aims to reconnect these spheres by asking: How do producers understand the role consumers in ethical meatscape? We draw from interviews site visits with 74 actors engaged system Canada. find that loom large cultural imaginary framed as key drivers food change. make a two-pronged argument explains complex, embedded presence producers’ imaginary. Conceptually, we argue repertoire consumer sovereignty frames choice foundational element capitalist societies. Empirically, direct relationships infuse work meaning emotional significance, this works reinforce normative valuation sovereignty. research contributes scholarship interrogating implications consumer-driven models

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ژورنال

عنوان ژورنال: Sociologia Ruralis

سال: 2022

ISSN: ['1467-9523', '0038-0199']

DOI: https://doi.org/10.1111/soru.12401